Tag Archives: xml

Scraping Page Title & Meta Description with Google Docs

Last week I posted several scripts useful for cleaning up URL data with PowerShell. If you work in search marketing one of the next logical steps is to gather data on these URLs. For example, doing a content audit on your website. There are (at least) a hundred ways to scrape content from the web. One of the easiest methods that I’ve found is within Google Drive, using the IMPORTXML() function and a couple of XPath queries.

Scrape page titles & meta descriptions with Google Drive. Continue reading